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Who or what might be interested in buying NASCAR?

Earlier this week, news broke that the France family, the family that founded and owns a majority stake in the stock car racing organization NASCAR, is looking to sell the sanctioning body to another company , and that Goldman Sachs intends to facilitate such a sale. Very little is known about any individuals or companies that might be interested in buying NASCAR, although, depending on what might be sold along with the sanctioning body (it's not clear if ARCA, a stock car racing organization recently acquired by NASCAR, and/or the sports car racing organization IMSA would be included in the sale, for example), the sale could be valued as much as several billion dollars. On a related note, Brian France, the grandson of NASCAR founder Bill France, Sr., has been rumored as a possible buyer of the NFL's Carolina Panthers, although I doubt that a member of the France family will buy the Panthers. NASCAR has been in decline in recent years for a couple of major reasons. First, sup